Saturday, 19 May 2012

Kersten's Blog  

Kersten Kloss Web Marketing Strategies
Kersten Kloss - Web Strategist
With a Calgary Marketing Company
SEO Interview Marketing, Web Video Production
Got Questions?
For immediate access to my knoledgebase
visit: AskAWebStrategist.com

Stay in touch  google  Linked In Profile  fb  Subscribe to RSS Feeds  

 

Looking for affordable training? Attend a boot camp or e-Competency workshop

SEMINARS | FACEBOOK VIDEO | WEB-SHOW

Once you click Digg, just follow the instructions, log in using your facebook account, click Digg again and comment to your friends. Thank you for your support!

e-Mail Updates

No Spam, No Fluff, Just the Goods
Subscribe here to receive focused information on new media sales and marketing techniques.

Opt-IN/Opt-OUT below

Opt-in here to receive email notifications the moment we share new web strategy ideas. Your email will not be sold or traded and you can opt out anytime.

E-mail Address:

First Name:

Last Name:

Include Blog Posts
Include Blog Posts
Blog Articles by Subject Category

Latest Comments

  • Hi Kersten, I just happen to drop by your blog, gr... More...
  • The problem is that most companies are not properl... More...
  • Customer service is key to sucess in any business.... More...
  • Kersten, I have invited several people who say the... More...
  • Great advice. I like the idea of being informative... More...
ME-ME-ME-i's
PDF Print E-mail
Kersten's Ramblings

Technorati Mr. Wong Diigo Stumble It! BlinkList Reddit Del.icio.us; Digg This!

spoiled-bratOver 90 % of websites are all the same. Filled with "me, my and our" wording.

"About me, about my products, join MY mailing List. me-me-me ..."

There is rarely anything out there that addresses YOU, the customer.

This type of website is old "brochureware". It just plain doesn't work anymore. It comes accross as self serving.

How about we take a new approach? A website that highlights you as a subject matter expert that listens to your customers and offers immediate answers and solutions, engaging them in open dialogue, questions and answers about topics that matter to them, while addressing their needs.

See example: http://askawebstrategist.com/

Your product then sells itself through dialogue and subsequent "earned trust".

Move over "PUSH" marketers, this is known as pull marketing. And it works.

Know of an application for this in your industry?
Got any ideas on how how to expand on this idea?

Let me know.

ps: http://askawebstrategist.com/ is real site offering free web advice too  :-)