Refreshed IT
An Alternative Approach
By A Sales, Marketing and Product Developer
Building websites with the guidance of a project leader who understands web research, product development, project management, marketing, selling and supporting products and services. This experience helps build websites that focus on results over imagery and gadgets alone.
Open Source Programming
Websites are created on the foundation of an open source community of developers including over 200,000 entrepreneurial web programmers and designers that collaboratively share in it's global creation, evolution and testing. This group often seeks compensation only in the form of donations and recognition from peers.
Standardized
Websites developed in an open source community are shared property and are delivered already built and tested. Why create something from scratch when you can combine work that has already been made and tested by a community of thousands?
Transparency
When you build a website on open source standards, the code upon which it is built is shared with anyone in the community. Because it is transparent, thousands of programmers understand how the site works, so your development and options are virtually unlimited.
Independence
There is no secrecy to open source website design. Hundreds of web developers are available online to help support and train you on your website. You are no longer shackled to one service or support supplier. You are now wide open to find assistance from anyone with web programming skills.
Innovation
By involving yourself with an online community of thousands you are partnering in a community of creators and developers that 'are the Internet'. By being connected into this network you are always first in line for access to the latest, newest web technology innovations.
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Other Web Developers
The Status Quo Approach
By a Programmer/Graphic Artist Partnership
Computer technicians and graphic artists know how to code clean operational websites and create attractive looking web imagery. They shine in technical knowhow but lack experience in architecting websites that help a business run and communicate in ways that can generate revenue.
Corporate Programming
Website technology is often built by organizations that are primarily focused on maximizing a return on their investment. Site development is minimalized in order to reduce time and costs. Their focus might be to develop proprietary software that traps clients into supplier dependency to guarantee repeat business. "Build it, protect it, sell it, profit from it and move on."
Proprietary
In house web solutions are limited to a group of developers that often follow strict company protocols. Customized websites take time to create, are expensive to develop and end up being tested in the field by the customer, often through trial and error.
Secrecy
Software houses keep their technology private by keeping a tight control over their programming. Their strategy might be to create a ‘secret sauce’ that protects intelectual prpoperty against competition. This unfortunately also stifles innovation.
Dependence
You are locked to your supplier for service and support. They set the support price and if they decide to discontinue their product, or go out of business, or if you want to switch to another supplier, your website is out of business.
Stagnancy
Locking to one proprietary technology is a risky strategy.
Software companies rise and fall all the time. The Internet is continuously evolving, software development costs are high and if a company is not constantly ahead of the trend curve, they become obsolete and fail.
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