12 tips to consider before creating an on-line advertising campaign:

1. Link to product specific landing pages and not generic home pages

2. Highlight your unique selling proposition

3. Always promote  benefits versus features

4. Spark an emotional response in your audience using your words and images

5. Find a list of keywords that have medium high traffic but low competition

6. Target specifically to your audience demographic

7. Test a mixture of different advertising options

8. Use simple words that pop

9. Select images of interesting people and not Logo's

10. Post messages in combinations of three

11. Strip out any "fluff" and get to the point in a single sentence

12. Whatever you do - DON'T advertise freebies or you will convert few clicks into leads

We interviewed Howie Jacobson PhD, a pioneer of Google AdWords advertising, about his book Google AdWords for Dummies. We expected to be overwhelmed with "best technical tips and tactics" for getting clicks.  What we discovered was Doctor Jacobson's deep understanding of how Google advertising works. We were left with a much clearer unferstanding of  how to strategize with on-line advertising using the fundamentals of sales psychology.  This is anexcellent introduction to advertising on-line. A must watch before you venture into "pay per click" advertising.

Here is a preview:

View on YouTube: http://www.youtube.com/watch?v=ADQuovVPTMs

I suggest you watch the entire 1-hour interview here: http://www.netcastevent.com/component/rsevents/event/64

As a take away, CLICK HERE for some great tools and tricks to finding keywords.

Kersten Kloss is a Web Strategist from Calgary, Canada.

Visit his web show at http://www.NetCastEvent.com

Ask Kersten Questions at http:/AskAWebStrategist.com/

Blog link: http://www.refreshedit.com/kerstens-personal-blog