Saturday, 19 May 2012

Kersten's Blog  

Kersten Kloss Web Marketing Strategies
Kersten Kloss - Web Strategist
With a Calgary Marketing Company
SEO Interview Marketing, Web Video Production
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Communicate better online, build trust and solidify new business
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Web Strategy

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Transparency = Trust

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How to approach communications in 2012?

Open up a little. Be spontaneous!


Avoid over producing everything you post online. Reveal what makes you and your company tick.

My videos are not highly scripted or rehearsed, they are more relaxed and represent... me. Try doing the same with your online communications. You will be surprised at how much people appreciate that.

Communicate in ripples not splashes

Invite people to ask you questions in an open forum rather than through private emails. Others will contribute to the answer The dialogue benefits others and develops a knowledge-base Your open dialogue builds demonstrates transparency and that builds trust The Internet sees your conversation - and that attracts traffic to your site

Give away some advice

Offer a tip sheet, a useful document, share your experiences and tips, show how you know your subject matter. It doesn't have to be all your secrets, but maybe just a few.

For more information, links, or to ask questions visit my Q&A site and knowledge-base HERE

 

Kersten Kloss is a web Strategist located in Calgary, Canada. Visit his website at AskAWebStrategist