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Assisting management and their teams in identifying their best skills to reach this exciting new marketing medium. We discretely and sensitively suggest ways to improve the level of e-competence in individuals and teams in order to open up online communication. The aim is to create a balance between the company, their community (clients) and the technology that connects them all together. Once equilibrium is reached, new communication channels will open and a new level of online trust will be achieved. Online trust is the catalyst to successful web marketing.